{"id":1383,"date":"2024-12-05T14:48:44","date_gmt":"2024-12-05T13:48:44","guid":{"rendered":"https:\/\/proyectoespanol.com\/?page_id=1383"},"modified":"2026-03-30T12:07:10","modified_gmt":"2026-03-30T10:07:10","slug":"feder","status":"publish","type":"page","link":"https:\/\/proyectoespanol.com\/en\/feder\/","title":{"rendered":"European Regional Development Fund"},"content":{"rendered":"\t\t
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European Regional Development Fund<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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European Regional Development Fund (ERDF)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The European Regional Development Fund (ERDF)<\/strong> is a European Union programme aimed at reducing economic and social inequalities between its regions by promoting business development and internationalisation. Proyecto Espa\u00f1ol<\/strong> has received a grant managed by IVACE<\/strong>, within the framework of this programme, to carry out key actions within its expansion plan in international markets.<\/p>

The grant, supports marketing and promotional activities in strategic regions, facilitating the school’s growth in Asian and Northern European markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Proyecto Espa\u00f1ol Internationalization Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Proyecto Espa\u00f1ol<\/strong> is a Spanish school for foreigners, whose clients hire mostly from their countries of origin. Therefore, it is essential to use effective marketing strategies to expand its global reach. <\/p>\n

The school’s internationalization plan has two main objectives:<\/p>\n

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  1. Consolidate and expand its presence in Europe.<\/li>\n
  2. Enter emerging markets such as Russia and Asia, where interest in learning Spanish is growing, but which present language, distance and resource barriers.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Key actions carried out between 2017 and 2026:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tExpansion of the network of collaborating agencies.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tParticipation in international fairs to promote the courses.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAdvertising on Google Ads, Facebook and specialized magazines.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPostal mailings directed to your target audience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      ERDF funds have contributed to covering the following costs:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDesign of an international marketing plan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreation and adaptation of the website and promotional materials.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAccommodation and travel expenses to the countries included in the promotion plan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tParticipation in promotional activities in foreign markets.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Thanks to these actions, Proyecto Espa\u00f1ol<\/strong> continues to advance in its goal of positioning itself as a leading school in learning Spanish for foreigners.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        European Regional Development Fund European Regional Development Fund (ERDF) The European Regional Development Fund (ERDF) is a European Union programme aimed at reducing economic and social inequalities between its regions by promoting business development and internationalisation. Proyecto Espa\u00f1ol has received a grant managed by IVACE, within the framework of this programme, to carry out key […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1383","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/pages\/1383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/comments?post=1383"}],"version-history":[{"count":6,"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/pages\/1383\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/pages\/1383\/revisions\/2692"}],"wp:attachment":[{"href":"https:\/\/proyectoespanol.com\/en\/wp-json\/wp\/v2\/media?parent=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}