IVACE

Proyecto Español is a Spanish language school for foreigners. Therefore, promoting Alicante as an ideal destination for language tourism is essential to encourage our clients/students to purchase our services from their countries of origin. To achieve this, the effective use of marketing tools is of vital importance in order to raise awareness of our company/school.

In 2025, we received support from IVACE for our project “Digital Strategy for the Internationalisation and Reduction of Seasonality of PROYECTO ESPAÑOL Alicante 2025,” which includes:

  • Website positioning (SEO)
  • Optimization of Meta and Adwords campaigns
  • Optimization of lead generation and management
 

Description of subsidised costs:

  • Consultancy